WatchPulse24 is a data-driven platform that centralizes real-time luxury watch auction results from multiple auction houses worldwide.
Project Overview
The goal was to turn scattered, hard-to-compare information into a single, premium experience where collectors can search watches, view historical performance, build portfolios, and make more confident investment decisions.
Key Features
Led the UX and UI design from end to end. Defined the information architecture, key user journeys, and core feature set including search, portfolio building, alerts, and data visualization modules. Designed a clean, luxury-appropriate interface that keeps complex data scannable and accessible, with screens for watch details, portfolio views, and subscription plans.
Workflow
Mapped user needs and pain points around fragmented auction data
Designed a progressive journey flow: Search, view data, build portfolio, track auctions
Built wireframes to validate structure, hierarchy, and scannability
Designed high-fidelity UI with a consistent component system
Created data modules for customization and price trend visualization
Prototyped key flows and refined based on review and usability feedback
Finalized screens and prepared handoff-ready design documentation
