Designed a premium marketing website for Senso to showcase its outdoor fire pit collection and elevate the brand’s luxury positioning online.
Project Overview
The site focuses on immersive visuals, a clean product browsing experience, and high-intent pages that help customers understand the product value, explore finishes, and request information with confidence.
ROLE & RESPONSIBILITIES
Owned the end-to-end web design for the experience. Defined the site structure, page hierarchy, and UI system across key screens including the homepage, collection gallery, product details, resources, and contact flow. Prioritized a refined visual language, clear typography, and scannable sections that support both inspiration and conversion.
Project Workflow
Aligned on goals, target audience, and brand tone for a luxury outdoor product
Mapped sitemap and key journeys (browse collection, view product, access specs, inquire)
Designed wireframes to validate layout rhythm, content hierarchy, and navigation
Produced high-fidelity UI with a consistent component system and grid
Designed product detail modules including technical specs, resources, and finish options
Built and refined the contact experience to support lead capture
Final polish and handoff-ready screens for development
