Designed a set of high-clarity flyers and infographic-style print pieces that turn dense topics into easy, scannable information.
Project Overview
These layouts were built for real-world use cases like law firm education handouts, accident and legal process explainers, state-by-state guidance visuals, and promotional flyers with QR call-to-actions. The common goal across the set was simple: make readers understand the message fast, then take the next step.
Role & Responsibilities
Owned end-to-end design for each piece, including layout structure, typography hierarchy, icon and illustration styling, and print-ready formatting. Focused on readability, strong sectioning, and visual storytelling so the content stays approachable even when the subject matter is complex. Integrated clear CTAs, contact blocks, and QR codes where conversion mattered.
Workflow
Reviewed client copy, key message, and primary CTA
Simplified content into a clear section hierarchy and reading path
Designed a grid system and type scale for fast scanning
Built supporting visuals (icons, illustrations, diagrams) to reduce text load
Refined spacing, contrast, and emphasis for print legibility
Added CTA, QR, and contact modules with production-safe placement
Exported press-ready files and provided revision rounds as neededm data visualization library to present performance metrics in an engaging and understandable way.
