Designed a series of high-impact email newsletters across ecommerce, retail, fitness, and lifestyle brands. Each layout is mobile-first and built for fast scanning, with a consistent structure that moves readers from a clear hero message into shoppable product modules, supporting editorial content, and strong calls to action.
Project Overview
The system is modular by design, so campaigns can be refreshed quickly for new drops, promotions, and weekly sends without reinventing the template every time.
Role & Responsibilities
Owned the visual design and layout system for each newsletter. Defined content hierarchy, CTA strategy, and modular sections for product grids, highlights, social proof, and utility blocks (store info, care guides, app prompts). Ensured each email stayed on-brand while prioritizing readability, scannability, and conversion-focused flow.
Workflow
Defined campaign goal, audience intent, and primary CTA
Mapped content blocks into a modular email structure
Designed mobile-first hierarchy (hero, products, supporting content, footer)
Built reusable components for product cards, buttons, and info sections
Refined spacing, typography, and image rhythm for quick scanning
Final QA pass for consistency, alignment, and handoff-ready assets
